兴趣爱好The pandemic has helped accelerate the growth of the organic skincare market. Health concerns combined with an increase in online shopping have steered more consumers toward brands that display “organic” or “natural” on their product labels. The market is still dominated by a handful of large companies, but eCommerce brands should be able to capitalize on this trend. REN is a clean skincare brand that endeavours to produce sustainable products. They launched a Zero Waste Pledge in 2018, to only produce packaging designed to be recyclable, containing recycled materials or being reusable by the end of 2021. After achieving their goal, their aluminium eco-smart sample won the Premium Skincare category in the PCD Innovation Awards that celebrates innovation in packaging.